AI Insights · Timothy · July 2024
Q2 2024 U.S. Film & Television App Performance: A Sensor Tower Snapshot
Explore the performance trends of the top 5 Film & Television apps in the U.S. during Q2 2024, as reported by Sensor Tower. This snapshot reveals download and active user data for a unified platform perspective.
In Q2 of 2024, the Film & Television category saw varied performance among the top apps in the U.S. market. Here's a brief overview of their achievements based on data from Sensor Tower.
Amazon Prime Video experienced a steady revenue trend with a peak at $105K in the last week of June. Downloads hit a high of 18K in late April but saw a decline to 13K by the end of June. Weekly active users showed growth, reaching 193K in late April, with a slight dip to 179K in the last week of June.
Disney+'s revenue peaked at $322K in the third week of May, with a subsequent decline to $262K by the end of June. Downloads fluctuated, with a peak of 17K in mid-June. The app's weekly active users topped at 788K in early April, followed by a gradual decrease to 768K by the end of June.
Netflix showed consistent revenue growth, culminating at $52K in the last week of June. Downloads peaked at 15K in late April before falling to 10K by late June. The app's active users reached a high of 1.79M in late April, with a noticeable drop to 1.57M by the end of the quarter.
SkyShowtime: Filmer och serier saw its revenue increase from $24K to $26K over the quarter. Downloads started strong at 13K but dipped to 6K by the end of June. Weekly active users remained fairly stable, with a slight decline from 164K in early April to 163K in late June.
HBO Max: Stream TV & Movies had a mixed revenue trend with an initial increase to $80K in early June, followed by a sharp drop to $8K in the second week of June. The app's downloads showed a similar pattern, peaking at 10K in early April and then falling to 2K in mid-June. Weekly active users reached their peak at 202K in the third week of May, but by the end of June, they had decreased to 87K.
For more detailed insights on the performance of these apps and others in the Film & Television category, Sensor Tower provides in-depth analytics and data.
